Trident University International
Student Name
Strategic Marketing SLP 2 Case
MKT501: Strategic Marketing
Professor’s Name
Date of Submission
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References
This listing should be in alphabetical order. Below are a few examples of reference list entries. The following list needs to be removed before you submit the paper.
Journal in online library (be sure that you give the specific library database for journal articles that you have retrieved from the library, e.g., Proquest, EBSCO – Academic Search Complete, EBSCO – Business Source Complete, IBISWorld, etc.):
Last name, Initials. (yyyy of journal volume). Title of article. Title of Journal, volume
number,(issue number), pages. Retrieved from [insert name of library database]
Example:
Borgerson, J. L., Schroeder, J. E., Escudero Magnusson, M., & Magnusson, F. (2009).
Corporate communication, ethics, and operational identity: A case study of Benetton. Business Ethics: A European Review, 18(3), 209-223. Retrieved from Proquest.
Book in online library:
Last name, Initials. (yyyy published). Book title. Retrieved from [insert name of library
database]
Example:
Johnson, R. A. (2009). Helping really fat dogs. Retrieved from EBSCO eBook Collection.
Newspaper in online library:
Author last name, first initial. (YYYY, MM DD). Name of article. Title of Newspaper,
pages. Retrieved from [name of library database].
Example:
Dee, J. (2007, December 23). A toy maker’s conscience. New York Times Magazine, 34-39.
Retrieved from EBSCO – Academic Source Complete.
Websites
APA end reference for a website – with author:
Author. (Year [use n.d. if not given]). Article or page title.
Larger Publication Title. Retrieved from https://urladdress
Example:
Shiva, V. (2006, February 12). Bioethics: A third world issue. Nativeweb. Retrieved
from https://www.nativeweb.org/pages/legal/shiva.html
APA end reference for a website – with no author:
Title of article. (Year [use n.d. if not given]). Website Title. Retrieved from
https://www.website-name/ABCDEFG-12345
Example:
Media giants. (2014). Frontline: The Merchants of Cool. Retrieved from
https://www.pbs.org/wgbh/pages/frontline/shows/cool/giants/
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