Unit Closing Case 2: Disrupting the Taxi: Uber
After reading the unit closing case 2 ‘Disrupting the Taxi: Uber”, answer the following questions in at least 250 words (total):
- Identify Uber’s ebusiness model, and explain how it is disruptive.
- What are the ways Uber is using collaboration and wireless technologies to improve its competitive advantage in the taxi market?
Your original response should follow APA formatting, and should include at least one (1) properly cited reference.
After answering the question above, be sure to reply to two classmates. Each reply should be at least 100 words in length.
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Criteria |
Exemplary |
Accomplished |
Developing |
Beginning |
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Dimension 1: Original response to prompt |
27 to 30 points The student appropriately and clearly responded to the discussion prompt with an exceptional amount of detail. |
24 to 26.99 points The student appropriately responded to the discussion prompt with a sufficient amount of clarity and detail. |
21 to 23.99 points The student responded to the discussion prompt with an average amount of clarity and detail. |
0 to 20.99 points The student did not appropriately respond to the discussion prompt, and/or provided a below-average amount of clarity and detail. |
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Dimension 2: Response to classmate 1 |
9 to 10 points The student’s first response to a classmate added noteworthy perspective and/or value to the discussion, and contained an exceptional amount of detail. |
8 to 8.99 points The student’s first response to a classmate added sufficient perspective and/or value to the discussion, and contained a reasonable amount of detail. |
7 to 7.99 points The student’s first response to a classmate added limited perspective and/or value to the discussion, and contained an average amount of detail. |
0 to 6.99 points The student did not properly respond to their classmate, and did not add perspective or value to the discussion. The post contained a below average amount of detail. |
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Dimension 3: Response to classmate 2 |
9 to 10 points The student’s second response to a classmate added noteworthy perspective and/or value to the discussion, and contained an exceptional amount of detail. |
8 to 8.99 points The student’s second response to a classmate added sufficient perspective and/or value to the discussion, and contained a reasonable amount of detail. |
7 to 7.99 points The student’s second response to a classmate added limited perspective and/or value to the discussion, and contained an average amount of detail. |
0 to 6.99 points The student did not properly respond to their classmate, and did not add perspective or value to the discussion. The post contained a below average amount of detail. |
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Dimension 4: APA Formatting and citation |
9 to 10 points The student can use APA writing conventions to complete their original post. The responses contain a total of no more than two (2) APA, spelling, or grammatical errors. The post contains a relevant peer-reviewed citation. |
8 to 8.99 points The student’s discussion contribution was above average in quality, and/or included 3-4 APA, spelling or grammatical errors. The post contains a peer-reviewed citation. |
7 to 7.99 points The student’s discussion contribution was of average quality, and/or included 5-6 APA, spelling or grammatical errors. The post contains a citation that may or may not be peer-reviewed. |
0 to 6.99 points The student’s discussion contribution was of poor quality and included more than six (6) APA, spelling or grammatical errors. The post is missing a citation or may include a citation that is irrelevant to their discussion board post. |