Over
the past 4 weeks, we have discussed many forms of communication. We are,
once again, going to focus this information on a specific
area…Marketing. Please read all of the articles provided in the
content section for this week to give you a good idea of what you need
to do to come up with a good marketing campaign. I would like you to
create a fictional company and present a marketing campaign to brand
that company. Make sure that you give me some background as to what the
company sells and who you are trying to reach, your campaign should
target that audience. Think of yourself as a marketing executive and you
are trying to convince the customer (owner of the company) why your
marketing plan will be effective. I do not expect you to create an
all-inclusive campaign, you just need to be able to clearly express your
ideas to your client. These ideas should include how you intend to
reach their target audience and should
be supported by research to show your client that you have looked into
their company as well as the market that they intend to sell. Please attach your paper as a Word document to this assignment.
Paper must include:
Cover Page
3-5 pages content
Reference Page –
Wikepedia is not an acceptable source for this paper should you choose to use additional sources.
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