Make sure you reflect your learning from the Module One to your answers.
Don’t forget to reference the course materials and any relevant external sources to support your arguments.
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Students are strictly prohibited from using AI for this assignment. Any use of AI will result in a score of 0, and multiple methods will be employed to detect AI usage.
https://www.wsj.com/business/retail/amazons-new-focus-fending-off-rivals-temu-and-shein-5c6ac205
Please click the link above to access the article.
1. Why is Amazon’s competitive radar now more focused on Temu and Shein than on Walmart and Target? Based on the information provided in the article, what are the specific capabilities of Temu and Shein that pose a special threat to Amazon?
2. How can Amazon respond? If we do a SWOT analysis of Amazon, what are Amazon’s key strengths and weaknesses in the e-commerce market compared to Temu and Shein? How can Amazon exploit its strengths to better compete against these Chinese e-commerce players?
3. Explicitly apply the strategic management theories and concepts from the module to analyze the article. Mention specific models or frameworks and explain how they relate to the article’s content.
4. Use personal anecdotes or experiences that are relevant to the topic. Relate how you have seen or could see these strategies implemented in a real-world context.