Please read the following article and answer the questions below. Start this assignment after reading notes and textbook, and watching all the lecture videos.
Make sure you reflect your learning from the Module One to your answers.
Don’t forget to reference the course materials and any relevant external sources to support your arguments.
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1. How does J.K. Rowling’s control and influence over the Harry Potter franchise illustrate the importance of intellectual property in the film business?
2. Why was the relationship with Rowling complex? What strategic challenges did Warner Bros. face in maintaining a positive relationship with J.K. Rowling? Why was there tension even before and without her controversial remarks?
3. What induced Warner Bros. to repair its relationship with J.K. Rowling? In other words, why was Rowling indispensable for the studio?
4. Explicitly apply the strategic management theories and concepts from the module to analyze the article. Mention specific models or frameworks and explain how they relate to the article’s content.