1.Write an academic paper about FCB Grid
i. Explain the theory in detail.
ii.Find the use of the theory in marketing communications.
2.Write an academic paper about source credibilility (media, spokeperson, influencers, brands etc)
1.Explaind related theories about source credibility in marketing communications.
2.Give examples from applied marketing communication cases.
Format: Times New Roman, font size: 11, space: 1.5
References page is a must using Harvard Reference Technique
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