Basma company for dairy products advanced natural juices and natural products of thier owned farms. The company do not use fertilizer or pesticides the price of products offered twice the price of other companies in the market (Draw a Table) and:
1. Choose the brand name for the company’s products
2. Select company’s target markets whether by consumers or industrial buyers
3. Draw the Core Business Processes of this company:
a. How they can do Market-sensing process?
b. What is the New-offering realization process?
c. How they can do Customer acquisition process?
d. how they can keep their customers?
4. Select the Value proposition and a USP unique selling proposition can be used in Saudi Arabia ?
5. What is the impact of environmental changes Saudi society to the applicability of this situation on a Saudi market?
6. Choose ONE of the target markets and write full segments’ description (social class, place and time, income and education..etc.) of prospective consumers of these products.
7. What are the most important drives of domestic sector clients in buying company products.
8. Assess growth opportunities of this company.
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