INSTRUCTIONS
Using your selected minor league team or a college team (University of Texas longhorn football), examine their promotional schedule
for the season. Discuss the target of each promotional element and its effectiveness in drawing
different demographics. How do the promotions align with the frequency escalator concept
discussed in the book?
After completing your analysis, create 5 new promotional ideas that the team could use. These
promotional ideas should be both unique and original. Do not replicate existing promotional
ideas found on other teams. Your 5 promotional ideas should be completely new. Include details
on how each promotional idea can implemented and provide target markets for each promotion.
This assignment must follow current APA format and include at least one citation and be no less
than 500 words.
Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.

Struggling with where to start this assignment? Follow this guide to tackle your assignment easily!

Step-by-Step Guide for Writing Your Promotional Strategy Paper

1. Understand the Assignment Requirements

   • Word count: minimum 500 words.

   • Include at least one APA-formatted citation.

   • Analyze the team’s existing promotional schedule and propose 5 original promotions.

2. Research the Team’s Promotional Schedule

   • Visit the official UT Longhorn football website or social media channels.

   • Identify the types of promotions used and the target demographics for each.

3. Analyze Promotions

   • For each promotion, describe:

     • Target audience (students, families, alumni, casual fans, etc.).

     • Purpose and expected outcome.

     • How it aligns with the frequency escalator concept (moving fans from casual to loyal attendees).

4. Brainstorm Original Promotional Ideas

   • Think creatively about experiences that are not currently offered by the team or other sports organizations.

   • Consider interactive, technological, or community-based initiatives.

   • Ensure each promotion has a clear implementation plan and target audience.

5. Write Your Paper

   • Introduction: Briefly introduce the team and explain the importance of promotions in fan engagement.

   • Analysis Section: Evaluate existing promotions and their effectiveness.

   • Original Promotions Section: Describe your 5 new ideas, including implementation details and target markets.

   • Conclusion: Summarize how these promotions enhance engagement and reinforce the frequency escalator concept.

6. Format in APA Style

   • Include in-text citations for any sources used.

   • Create a references page at the end of your paper.

   • Use proper APA headings and formatting for clarity.

7. Proofread and Finalize

   • Check grammar, spelling, and sentence flow.

   • Ensure the word count meets or exceeds 500 words.

   • Confirm originality via plagiarism-check tools like Turnitin.

Helpful Resources:

• Purdue OWL APA Formatting Guide

• University of Texas Athletics Official Site

• Pearson Marketing Management Textbook

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