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B162 Business Administration Supply Chain and Operations Management
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This assignment is based on the template Terry Hill’s Strategy Development Framework from Chapter 3. It is designed to force you to think strategically both in terms of operations and the organization as a whole. Hill’s framework very aptly ties in operations strategy with the overall corporate and marketing objectives and it also requires you to identify all of the topics covered in this course (eg supply chain management, inventory, processes, sustainability, etc). You can never look at your operations strategy in isolation. It always has to be interrelated and stem from the overall corporate objectives. The end result of your project should be to highlight how Operations Management strategies contribute to the overall mission, corporate strategy and marketing objectives of the firm as a whole.
In selecting the firm you wish to analyze be strategic. Do not take on too big of a task if you select a large organization it might be useful to focus on one product line or aspect of the company.
You are to use the Hill’s Strategy Development Framework from Chapter 3 and follow the McDonald’s example which is an exact replica/template of what I am looking for. Where I think students might struggle is that they try to find something to put into every bullet point in the Framework template. This is not rational or possible. On page 61, Exhibit 3.3 you will see the first three columns help you understand the organization’s objectives, marketing strategy and “How Do Goods and Services Qualify and Win Orders in the Marketplace.” There are 17 bullet points under this third column but if you look at the McDonald’s example (page 64, Exhibit 3.6) you will see for column 3 they have only identified 6 ways the firm qualifies and wins orders in the marketplace and they have linked these 6 methods with the corporate objectives. They have not tried to “fit” something into each of the 17 bullet points in the generic Hill’s Strategy Development Framework template! So use the bullet points as guidelines as to what you should be trying to find information on but address only those issues that apply. You can also find other methods that are not in the list but it is best to use the suggested guidelines from the bullet points first as these has been tried and tested for many major corporations and are the most common guidelines or areas where you will find relevant information.
Once you get the information gathered and can complete the first 3 columns then you can start linking how the last 2 columns under Operations Strategy help match the firm’s OM strategy to the overall organizational strategy. As this is an operations course I will be looking very closely at these two columns.
If you are looking for plentiful and fast information, go to the website for the company you have chosen. You will see in their site a location for “Investor Relations” or “Financial Statements” or perhaps some other wording similar to this. Find your way to the company’s financial statements and bring up the most recent ones and you will find significant information from the company perhaps enough for all 5 columns to be completed! You are not looking at the numbers in these statements per se; rather, you are looking at all of the preamble given to shareholders by the company CEO or President as typically these preambles very specifically outline corporate objectives, strategies, infrastructure, etc. This is always where I go first when analyzing a company that is public. It does not mean you cannot make phone calls or do other analysis in fact I encourage it as you might need to do so. But certainly make your first analysis for this project the company’s most recent financial statements. Keep in mind that the information in the financial statements is coming from senior executives of that organization so it is slanted towards making the company look favorable; however, information about the corporation is generally accurate such as markets, growth, products, corporate objectives, etc. It is just presented in the best light possible!
Your write up with be in three parts. In the first part present the framework summary as shown on page 64, Exhibit 3.6 keeping in mind what was outlined above. It is ok to use bullet points in the framework as you will have an opportunity to expand upon your examples in part two. Just ensure you are not giving generic statements in the framework, you need to use actual examples. In part two, introduce your selected company and briefly identify the industry. Then, for each corporate objective and associated marketing strategy that you have found, explain in more detail the operational design examples and operational infrastructure examples you have in your framework and how they support that specific corporate objective. Repeat the process for each of the corporate objectives. Do not lump your write-up all together you MUST separate each objective with its corresponding marketing and operational strategy or the write-up will be confusing. The final part of your paper will be to provide a brief analysis of whether you feel the operations strategy is a good fit with the corporate and marketing strategy (explain why or why not).
B162 Business Administration Supply Chain and Operations Management
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