BUSN319 MARKETING PLAN OUTLINE
Cover Page
Marketing Plan for organization/company name:
Proposed by:
Submitted to:
Date:
Suggested number of pages
Executive Summary 0.5
Introduction 0.5
Company Description 0.5
Strategic Focus and Plan 1.0
Company Mission/Vision Statements
Goals
Core Competency and Sustainable Competitive Advantage
Situation Analysis 1.0
SWOT Analysis
Internal Strengths and Weaknesses: Management, Offerings, Marketing, Personnel, Finance, Manufacturing, and Research and Development (R & D)
External Opportunities and Threats: Consumer/Social, Economic, Technological, Competitive, and Legal/Regulatory
Market-Product Focus 2.0
a. Marketing and Product Objectives
b. Target Markets
c. Points of Difference
d. Positioning
Marketing Program 3.0
a. Product Strategy
b. Price Strategy
c. Promotion Strategy
d. Place (Distribution) Strategy
Implementation Plan 0.5
Tracking, Evaluation and Control 0.5
Conclusion 0.5
References