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Creative Change and Innovation

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ASSIGNMENT BRIEF

Module title Creative Change and Innovation
Module code BUS7B28
Module leader Dr Sara Fisher
Assessment title Assessment 1
Launch date January 2022
Submission deadline Tuesday 8th March 16.30pm
Expected date for return of
marks and feedback		 Tuesday 29th March: 16.30pm
Module outcomes assessed Would students please note that achievement of the learning outcomes for
this assessment is demonstrated against the assessment criteria shown
below (which are not necessarily weighted equally).
LO1: Design and Operationalize a change management model from a critical
perspective
Assessment weighting 30
Word count (if relevant) 5 minute VLOG presentation
Assessment task details:
Vlog Presentation
Scenario:
You are the change management consultant for a small traditionally based SME family business in
food manufacturing (this is a made-up company!) employing just over a 100 people. They are
currently losing money but have a reputation for good quality.
Task:
Create a VLOG (video log) to present to the company to suggest creative & innovative ways to
improve their business. In the VLOG you should answer the following 3 questions
1. Detail how you would set about managing change using your choice of change management
models and discuss how it would be applied to the company.
2. Define how they should tackle innovation & technology threats from larger organisations. For
example, developments in producing standard bakery products to highly creative cakes and
artesian breads.
3. Discuss what initiatives can the bakery learn from organisations such as Greggs and in-house
bakers at the various supermarkets.
You must use academic theory and models discussed in lectures and further reading from textbooks
and academic journals.

AssignmentTutorOnline

 

Submission instructions – What should be the format of the submission? / Where should it be
submitted?
The file name should be labelled BUS7B28, Name, and Student Number- e.g.: BUS7B28, Sara
Fisher, S20008888
Please share the file via onedrive to [email protected] by the submission deadline.
The file will need to be in MP4 format.
Further submission details will follow.
Hints and tips
Assessment Template
Your Informative & Educational VLOG should be short, dynamic, and creative to be
presented to the CEO of the bakery. Get creative!
It should be 5 minutes in length. Think Instagram, Tiktok or a short YouTube tutorial. The use
of lots of pictures, images, or diagrams to help you do this is advised!
It should be structured into the 3 questions above,
It does not have to show your face.
At the beginning of your VLOG you should list your student number an name
The end of your VLOG should show a reference list please.
The file name should be labelled BUS7B28,Name, and Student Number- e.g.: BUS7B28,
Sara Fisher, S20008888
Additional Guidance:
Your VLOGs can be made using whatever software you like, however, please make sure you can
Powerpoint Videos- https://www.businessnewsdaily.com/10263-powerpoint-upload-youtube.html
iMovie for Apple users: https://www.youtube.com/watch?v=YxHrY-vQ6rQ
Tiktok or Instagram- Please make sure you can download these in the correct format.
All submitted work is expected to observe academic standards in terms of referencing, academic writing, use
of language etc. Failure to adhere to these instructions may result in your work being awarded a lower grade

 

than it would otherwise deserve.
Marking and moderation
The work will be 1st marked and internally and externally moderated.
Marks will be available via a grading template that will be published on Moodle Turnitin.
Please see Marking Criteria below for breakdown of marks.

 

Grade Boundaries
%
Criteria/Learning
outcomes		 0 1-29% 30-39% 40 – 49% 50 – 59% 60 – 69% 70 – 79% 80 – 89% 90-100% Tota
N.S Unsatisfacto
ry		 Minimum Satisfactory Fairly good Good Excellent Exceptional Outstanding
Criteria 1:
Outlines a clear strategy for
change management within
the SME with examples
justified with theoretical
change management
models.
30%		 Does not meet the
learning outcome
and criteria to
pass the
assignment		 Minimum understanding
and knowledge of key
ideas of change models.
Lacks systematic, in
depth engagement with
key concepts.		 Satisfactory understanding
and knowledge of key
ideas of change models.
Satisfactory systematic, in
depth engagement with
key concepts.		 Fairly good understanding
and knowledge of key
ideas of change models.
Fairly good systematic, in
depth engagement with
key concepts.		 Good understanding
and knowledge of key
ideas of change models.
Good systematic, in
depth engagement with
key concepts.		 Excellent understanding
and knowledge of key
ideas of change models.
Excellent systematic, in
depth engagement with
key concepts.		 Exceptional understanding
and knowledge of key ideas of
change models. Exceptional
systematic, in-depth
engagement with key
concepts.		 Outstanding understanding
and knowledge of key
ideas of change models.
Outstanding systematic, in
depth engagement with
key concepts.
Criteria 2:
Discusses new innovations
and technology, including
threats from other larger
companies and evaluate
their suitability within the
organisation.
30%		 Does not meet the
learning outcome
and criteria to
pass the
assignment		 Minimum analysis,
enquiry, and critical
evaluation. Arguments
are poorly developed
with minimum support
from research to make
judgements or find
solutions. Ideas are
poorly communicated.		 Satisfactory analysis,
enquiry, and critical
evaluation. Arguments are
satisfactorily developed
with satisfactory support
from research to make
judgements or find
solutions.
Ideas are satisfactorily
communicated.		 Fairly good analysis,
enquiry, and critical
evaluation. Development
of arguments is fairly good
with fairly good support
from research, to make
judgements or find
solutions.
Communication of ideas is
fairly good.		 Good analysis, enquiry,
and critical evaluation.
Development of
arguments is good with
good support from
research, judgements or
find solutions.
Communication of ideas
is good.		 Excellent analysis,
enquiry, and critical
evaluation.
Development of
arguments is excellent
with excellent support
from research to make
judgements or find
solutions.
Communication of ideas
is excellent.		 Exceptional analysis, enquiry,
and critical evaluation.
Development of arguments is
exceptional with exceptional
support from research to
make judgements or find
solutions. Communication of
ideas is exceptional.		 Outstanding analysis,
enquiry, and critical
evaluation. Development
of arguments is
outstanding with
outstanding support from
research to make
judgements or find
solutions. Communication
of ideas is outstanding.
Criteria 3:
Discusses and evaluates
the initiatives used by other
companies and their
suitability within the
organisation.
25%		 Does not meet the
learning outcome
and criteria to
pass the
assignment		 Minimum analysis,
enquiry, and critical
evaluation. Arguments
are poorly developed
with minimum support
from research to make
judgements or find
solutions. Ideas are
poorly communicated.		 Satisfactory analysis,
enquiry, and critical
evaluation. Arguments are
satisfactorily developed
with satisfactory support
from research to make
judgements or find
solutions.
Ideas are satisfactorily
communicated.		 Fairly good analysis,
enquiry, and critical
evaluation. Development
of arguments is fairly good
with fairly good support
from research, to make
judgements or find
solutions.
Communication of ideas is
fairly good.		 Good analysis, enquiry,
and critical evaluation.
Development of
arguments is good with
good support from
research, judgements or
find solutions.
Communication of ideas
is good.		 Excellent analysis,
enquiry, and critical
evaluation.
Development of
arguments is excellent
with excellent support
from research to make
judgements or find
solutions.
Communication of ideas
is excellent.		 Exceptional analysis, enquiry,
and critical evaluation.
Development of arguments is
exceptional with exceptional
support from research to
make judgements or find
solutions. Communication of
ideas is exceptional.		 Outstanding analysis,
enquiry, and critical
evaluation. Development
of arguments is
outstanding with
outstanding support from
research to make
judgements or find
solutions. Communication
of ideas is outstanding.
Criteria 4:
Good use of language and
interesting and engaging
Vlog presentation.
(10%)		 Inadequate or
incomplete		 Written to a poor
standard, poor English,
and Grammar.		 Satisfactory attempt to
construct a fluent and
coherent argument.
Spelling mistakes and
grammatical errors
present. Accurate and
written to a satisfactory
standard		 Fairly good attempt to
construct a fluent and
coherent argument.
Legible and carefully
proofread. Spelling
mistakes and grammatical
errors non-existent).
Accurate and written to an
adequate standard		 Good attempt to
construct a fluent and
coherent argument.
Legible and carefully
proofread Spelling
mistakes and
grammatical errors non
existent. Accurate and
written to a very good
standard		 Power and persuasive
conclusion made, based
upon the
analysis/evaluation
presented.
Spelling mistakes and
grammatical errors non
existent. Accurate and
written to a very
excellent standard		 Exceptionally powerful and
persuasive conclusion made,
based upon the
analysis/evaluation presented.
Spelling mistakes and
grammatical errors non
existent. Accurate and written
to a very exceptional standard		 Outstanding, original, and
persuasive conclusion
made, based upon the
analysis/evaluation
presented. Spelling
mistakes and grammatical
errors non-existent.
Accurate and written to an
outstanding standard
Criteria 5: Harvard
Referencing formatting and
use of source material
(5%)		 Inadequate or
incomplete		 No references in text
with errors in text and
list of sources and/or
only websites used.		 Many omissions of
references and format
errors in text with
omissions and format
errors on list of sources.		 Occasional omission of
reference in text with some
format errors in text and list
of sources. Limited range
of source material.		 Good range of source
material. All sources
acknowledged in text
with minor format error
in text or list of sources.		 Broad range of source
material. All sources
acknowledged in text
and appropriately
referenced in line with
LBS Harvard
referencing.		 Exceptional range of source
material. All sources
acknowledged in text and
appropriately referenced in
line with LBS Harvard
referencing.		 Outstanding range of
current and field leading
source material. All
sources acknowledged in
text and appropriately
referenced in line with LBS
Harvard referencing.
All marks/grades remain indicative until they have been considered and confirmed by the Assessment Board- Total

 

% Level 7 Generic Marking Criteria
Distncton 90-100 Outstanding: Outstanding systematc understanding of knowledge and critcal awareness of current
problems and/or new insights, informed by the forefront of the academic discipline, feld of study or area of
professional practce. The work demonstrates an outstanding knowledge of techniques applicable to
research and advanced scholarship. Applicaton of knowledge is original with outstanding practcal
understanding of how established techniques of research and enquiry are used to create and interpret
knowledge in the subject discipline.
Work evidences outstanding critcal evaluaton of current research, advanced scholarship and
methodologies to propose new hypotheses if appropriate. There is evidence of outstanding systematc and
creatve management of complex issues to make sound judgements in the absence of complete data.
Outstanding communicaton of conclusions to specialist and non-specialist audiences.
Outstanding self-directon and originality in tackling and solving problems with evidence of an outstanding
ability to advance personal knowledge and understanding and to develop new skills at a high level.
An outstanding display of the qualites and transferable skills needed for employment that require initatve
and personal responsibility, complex decision-making, and independent learning for contnued professional
development.
80-90 Exceptonal: In most areas, the qualites required for the grade above are displayed, though there may be
negligible errors.
70-79 Excellent: In most areas, the qualites required for the grade above are displayed. There may be negligible
errors and some minor inaccuracies/omissions.
Pass 60-69 Very Good: Very good systematc understanding of knowledge and critcal awareness of current problems
and/or new insights, informed by the forefront of the academic discipline, feld of study or area of
professional practce. The work demonstrates a very good knowledge of techniques applicable to research
and advanced scholarship. Applicaton of knowledge is original with very good practcal understanding of
how established techniques of research and enquiry are used to create and interpret knowledge in the
subject discipline.
Work evidences very good critcal evaluaton of current research, advanced scholarship and methodologies
to propose new hypotheses if appropriate. There is evidence of very good systematc and creatve
management of complex issues to make sound judgements in the absence of complete data. Very good
communicaton of conclusions to specialist and non-specialist audiences.
Very good self-directon and originality in tackling and solving problems with evidence of a very good ability
to advance personal knowledge and understanding and to develop new skills at a high level.
A very good display of the qualites and transferable skills needed for employment that require initatve and
personal responsibility, complex decision-making, and independent learning for contnued professional
development.

 

50-59 Fairly Good: Fairly good systematc understanding of knowledge and critcal awareness of current problems
and/or new insights, informed by the forefront of the academic discipline, feld of study or area of
professional practce. The work demonstrates a fairly good knowledge of techniques applicable to research
and advanced scholarship. Applicaton of knowledge is original with fairly good practcal understanding of
how established techniques of research and enquiry are used to create and interpret knowledge in the
subject discipline.
Work evidences fairly good critcal evaluaton of current research, advanced scholarship and methodologies
to propose new hypotheses if appropriate. There is evidence of fairly good systematc and creatve
management of complex issues to make sound judgements in the absence of complete data. Fairly good
communicaton of conclusions to specialist and non-specialist audiences.
Fairly good self-directon and originality in tackling and solving problems with evidence of a fairly good
ability to advance personal knowledge and understanding and to develop new skills at a high level.
A fairly good display of the qualites and transferable skills needed for employment that require initatve
and personal responsibility, complex decision-making and independent learning for contnued professional
development.
40-49 Satsfactory: Satsfactory systematc understanding of knowledge and critcal awareness of current
problems and/or new insights, informed by the forefront of the academic discipline, feld of study or area of
professional practce. The work demonstrates a satsfactory knowledge of techniques applicable to
research and advanced scholarship. Applicaton of knowledge is original with satsfactory practcal
understanding of how established techniques of research and enquiry are used to create and interpret
knowledge in the subject discipline.
Work evidences satsfactory critcal evaluaton of current research, advanced scholarship and
methodologies to propose new hypotheses if appropriate. There is evidence of satsfactory systematc and
creatve management of complex issues to make sound judgements in the absence of complete data.
Satsfactory communicaton of conclusions to specialist and non-specialist audiences.
Satsfactory self-directon and originality in tackling and solving problems with evidence of a satsfactory
ability to advance personal knowledge and understanding and to develop new skills at a high level.
A satsfactory display of the qualites and transferable skills needed for employment that require initatve
and personal responsibility, complex decision-making and independent learning for contnued professional
development.
Refer/Fail 35-39 Marginal Refer/Fail: Some systematc understanding of knowledge and critcal awareness of current
problems and/or new insights, informed by the forefront of the academic discipline, feld of study or area of
professional practce. The work demonstrates some knowledge of techniques applicable to research and
advanced scholarship. Applicaton of knowledge is original with some practcal understanding of how
established techniques of research and enquiry are used to create and interpret knowledge in the subject
discipline.
Work evidences limited critcal evaluaton of current research, advanced scholarship and methodologies to
propose new hypotheses if appropriate. There is some evidence of systematc and creatve management of
complex issues to make sound judgements in the absence of complete data. Limited communicaton of
conclusions to specialist and non-specialist audiences.
Some self-directon and originality in tackling and solving problems with evidence of a limited ability to
advance personal knowledge and understanding and to develop new skills at a high level.
A limited display of the qualites and transferable skills needed for employment that require initatve and
personal responsibility, complex decision-making and independent learning for contnued professional
development.(Compensaton is possible within regulatons of board for undergraduate & postgraduate
level).

 

30-34 Refer/Fail: Minimal systematc understanding of knowledge and critcal awareness of current problems
and/or new insights, informed by the forefront of the academic discipline, feld of study or area of
professional practce. The work demonstrates minimal knowledge of techniques applicable to research and
advanced scholarship. Applicaton of knowledge is original with minimal practcal understanding of how
established techniques of research and enquiry are used to create and interpret knowledge in the subject
discipline.
Work evidences minimal critcal evaluaton of current research, advanced scholarship and methodologies to
propose new hypotheses if appropriate. Evidence of systematc and creatve management of complex issues
to make sound judgements in the absence of complete data is lacking. Limited communicaton of
conclusions to specialist and non-specialist audiences.
Minimal self-directon and originality in tackling and solving problems with evidence of a limited ability to
advance personal knowledge and understanding and to develop new skills at a high level.
Minimal display of the qualites and transferable skills needed for employment that require initatve and
personal responsibility, complex decision-making and independent learning for contnued professional
development.
1-29 Clear Refer/Fail: Unsatsfactory systematc understanding of knowledge and critcal awareness of current
problems and/or new insights, informed by the forefront of the academic discipline, feld of study or area of
professional practce. The work lacks knowledge of techniques applicable to research and advanced
scholarship. Applicaton of knowledge is unoriginal without practcal understanding of how established
techniques of research and enquiry are used to create and interpret knowledge in the subject discipline.
Work lacks critcal evaluaton of current research, advanced scholarship and methodologies to propose new
hypotheses if appropriate. Evidence of systematc and creatve management of complex issues to make
sound judgements in the absence of complete data is insufcient. Poor communicaton of conclusions to
specialist and non-specialist audiences.
Inadequate self-directon and originality in tackling and solving problems with litle to no ability to advance
personal knowledge and understanding and to develop new skills at a high level.
Work does not display the qualites and transferable skills needed for employment that require initatve
and personal responsibility, complex decision-making and independent learning for contnued professional
development.
0 Refer/Fail: Non-submission

 

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