Phase Five of the social media marketing plan (SMMP) is focused on tracking key analytics for the iShirt campaign. This includes: • Metrics to track – Identify metrics that Apple should track during and after the iShirt campaign for each social media platform. Cover how these metrics support the campaign goals, which you determined at the beginning of the SMMP. Please recommend the best method to collect the data for analysis. Please refer to Chapter 13 in the textbook. ***** This Phase 5 submission will become part of your final project ***** Here are the requirements for the Phase 5 part of your final plan: • Using the Phase Five Worksheet provided in the assignment, create a one page paper describing the Phase 5 part of your final plan (plus separate Reference page). • Include at least 2 separate credible resources to back up the details of your plan. • This is a business course so spelling, grammar & professional business writing format count.
Campaign Analytics:
Collecting The Data: